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Tenderloin

Tenderloin is a cult label, based in Japan and growing from strength to strength through word of mouth and a loyal following.
Founders Kei Hemmi and Toru Nishiura originally started the label 10 years ago whilst Kei was living in London and Toru in Los Angeles. Their friendship started when there were still in their teens whilst living in Tokyo and their mutual obsession for clothing was only a natural progression. Their first designs were a huge success and their following has grown since then.
Tenderloin represents a lifestyle... they have never advertised nor have a website and have full control as to what magazines the label is featured in, including directing most of the shoots.
Kei and Toru moved back to Japan at the end of 2004 to further concentrate on Tenderloin, as the production was mainly located in Tokyo. Whilst in Japan they have seen many well established labels trying to emulate Tenderloin designs, but they stay true to their inspirations and lifestyle.

Tenderloin ’T-Bowl’ Shirt -Natural- Price: £140.00	Tenderloin ’T-Poly’ S/S Shirt -Mustard- Price: £135.00	Tenderloin ’T-Seven’ Sweat -Black- Price: £120.00
Tenderloin ’Unemployed’ Hoodie -Red- Price: £120.00	Tenderloin ’Unemployed’ Hoodie -White- Price: £120.00	Tenderloin ’Unemployed’ Tee -Red- Sorry. This item has now sold out.
Tenderloin’Down’ Vest -Camo- Price: £259.00	Tenderloin ’T Work’ S/S Shirt -Charcoal- Price: £135.00	Tenderloin ’T Work’ S/S Shirt -Olive- Price: £135.00
Tenderloin ’Chopper’ Glasses -Silver/Yellow- Price: £245.00	Tenderloin ’Dunbrook’ Jacket -Camo- Price: £250.00	Tenderloin ’T Hunting’ Cap -Mustard- Price: £89.00
Tenderloin ’I.D.’ Ring -Gold & Silver With Diamonds- Price: £1000.00	Tenderloin ’I.D.’ Ring -Gold With Diamonds- Price: £1000.00	Tenderloin ’I.D.’ Ring -Silver With Diamonds- Price: £1000.00
Tenderloin ’I.D.’ Ring -Gold- Price: £1000.00	Tenderloin ’I.D.’ Ring -Gold & Silver- Price: £1000.00	Tenderloin ’I.D.’ Ring -Silver- Price: £500.00
Tenderloin ’T NFL’ Tee -Olive- Sorry. This item has now sold out.	Tenderloin ’Solt & Pepper’ L/S Shirt -Black- Price: £175.00	Tenderloin ’T Riders BC ’ Denim -Black- Price: £190.00
Tenderloin ’T Riders BC ’ Denim -Indigo- Price: £190.00	Tenderloin ’T Riders BW’ Denim -Super Washed- Price: £190.00	Tenderloin ’T Riders BC ’ Denim -Black Washed- Price: £190.00
Tenderloin ’T Riders CW’ Denim -Super Washed- Price: £190.00	Tenderloin ’T Riders W ’ Denim -Blue- Price: £190.00	Tenderloin ’T Wool 2’ L/S Shirt -Natural- Price: £215.00
Tenderloin ’T Varsity 08’ Jacket -Black- Price: £575.00	Tenderloin ’Work’ Jacket -Black- Price: £275.00