House 33 is a collaboration between London designer/stylist Simon “Barnzley” Armitage, Andy Cruz and Rich Roat of, US-based font/design studio House Industries, and designer Jeremy Dean of Philadelphia. The group is devoted to merging traditional commercial art techniques with fashion, shunning computer-generated art in favor of hand-drawn illustrations and patterns. As a result of this unique approach, House 33 offers a refreshing alternative to poorly executed, regurgitated artwork and designs that permeate today’s garment trade